About Us

Children have been the inspiration behind many creative pursuits and business ventures, and so it was with me, when after the birth of my daughter Lily in 2009 I felt inspired to create My Friend Lily.

As is commonplace with expectant moms, so much time will be spent searching the many baby and home stores, in search of the myriad of goodies needed for the new arrival as well as gift suggestions for family and friends. It was at such a time that I saw an opportunity to offer a gifting online store for parents of newborns and young children.

Products of the highest quality have always been of the utmost importance to me, therefore I stayed true to this ethos when looking to represent the brands which you can see on My Friend Lily. Alongside this I feel very strongly that children should always look like children, and all our garments and products are carefully chosen with that in mind.

My Friend Lily made her debut with a selection of such products from “Powellcraft”. Founded in 1962, this family-run business has become a much sought-after purveyor of quintessentially English baby wear, children’s wear and nursery accessories. Using the softest of cottons and the prettiest retro-inspired prints this charming collection remains a firm favourite.

As My Friend Lily grew, I looked to local suppliers whose products I passionately endorse - Nocturnal Affair for their beautiful cellular blankets, cot linen and sleepwear. Small-Talk for their toys which are perfect for newborns - soft and cuddly, without buttons or beads, for added peace of mind and organic bath products from Oh-Lief and Naturals Beauty.

Now almost 5 years old My Friend Lily continues to showcase a fine range of products from sympathetically chosen suppliers, and we currently enjoy a faithful family of followers, returning again and again for quality merchandise and excellent, attentive service.

I look forward to welcoming you!